It all started as a small dream between a mom and her daughter — a shared love for dogs and the joy they bring into every home. From playing fetch in the living room to coming up with silly nicknames for our furry friends, dogs have always been a big part of our lives. They teach us kindness, laughter, and unconditional love. The wagging tails when you walk through the door. The way they remind us that joy doesn’t have to be complicated.

We wanted to create something that celebrates that love — something fun, thoughtful, and made just for them. That’s how the idea of themed dog toy boxes came to life.

We're a New Jersey–based dog toy brand proudly shipping themed boxes and fun dog toys from the USA
— our toys are sourced globally and curated from trusted partners that meet our safety standards.

Sasha is a tiny-but-mighty Pomeranian with a big heart and an even bigger love for toys. As Pawlipop’s official Chief Dog Officer, she takes her job very seriously — from testing new toys to supervising every unboxing moment with her signature tail wiggle. Whether she’s squeaking, tugging, or proudly carrying a toy twice her size, Sasha helps us choose items that spark real excitement for dogs of all shapes and sizes.

With her fluffy confidence, playful spirit, and expert-level sniffing skills, she reminds us daily why we started Pawlipop in the first place: to bring simple, joyful moments to pups everywhere. If a toy doesn’t pass Sasha’s “zoomie test,” it doesn’t make it into the box. Her approval is the gold standard around here!

Sasha isn’t just our CDO — she’s the heart of our team, our inspiration, and the little fluffball who keeps our mission focused on fun, love, and happy wagging tails.